HQ PMU – Ofqual Level 4

A collaboration between two extremely passionate artists, on a mission to raise industry standards.

HQ training offer both privately accredited and VTCT Level 4 qualifications in permanent makeup. 

All courses by HQ are delivered to a Level 4 standard, with the option of a FREE Level 4 upgrade to our fundamental students when you are ready.


  • VTCT Level 4 Micropigmentation
  • VTCT Level 3 Anatomy & Physiology
  • VTCT Level 2 Infection Control
  • Fundamental Brows
  • Fundamental Lips & Liner
  • Advanced Masterclasses
  • 121 Mentoring
  • POD days
HQ students will also benefit from:
  • Lifetime discount to The PMU Circle PRO
  • Exclusive discount to supplies
  • Lifetime of ongoing support
  • We would love to welcome you to The HQ Academy. 
  • Please contact us for further information. 

Meet Layla

With over 18 years industry experience, 15 years teaching experience and 8 years tattooing, Layla has run a successful clinic & training academy for many years. 

Layla is also the creator of the first online platform for permanent makeup artists – The PMU Circle. Combining educational content with a community feel & continued support, The PMU Circle is aimed at artists of all levels.

Meet Claire:

Claire has been in the beauty industry since 2006, starting out with a keen interest in the nail sector, she soon fell in love with the beauty industry as a whole and later introduced other treatments such as Permanent Makeup, Skincare, Eyelashes and Eyebrow treatments. Being a busy mother, and businesswoman alongside her passion for Horses she quickly found her calling within the PMU sector.

Recent Reviews for HQ PMU – Ofqual Level 4

Rated 5 out of 5
March 24, 2023

After 2 years of deliberation i finally took the plunge this year and trained with the girls at HQ. Best decision I ever made. They are so passionate and dedicated to making sure you produce the best work, all of them are so friendly and approachable and thank you danielle for the check ins and continued contact. i already feel confident in what im doing and my new busiess is going great. see you soon.

Rated 5 out of 5
February 25, 2023

As well as attending a Podk workshop day at HQ, I also attended Layla’s renowned Featherbrow Masterclass and can say the knowledge demonstrated from both Layla and Claire was exceptional. The facilities were super hygienic and I gained so much from attending!

Katie, Danielle and the rest of the team are such a joy to be around! 10/10 would recommend to anyone wanting to up their PMU game in a nurturing environment xxxx

Rated 5 out of 5
February 24, 2023

I trained with Layla & Claire and it was the best decision i made. Travelling down from Scotland was 100% worth it. The whole team are super friendly, helpful and so supportive. The pre learning was very thorough and the practical days amazing. Fun, relaxing yet very informative. Claire has been on hand the whole way through my case studies and is always there to answer any questions. Joining the pmu circle has also been invaluable and its been great chatting to others and learning even more! Would definitely recommend – thank you everyone see you soon for my assessment x

Georgie Beasling
Rated 5 out of 5
February 23, 2023

Layla and Claire are truly amazing PMU trainers and mentors.

David Bell

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